SEACHA

Woven in Harmony

Weaving the cultural heritage into unity.SEACHA is a joint commitment of government, the people, and the business sector; aimed to protect and safeguard Southeast Asian cultural heritage for future generations by influencing policies and actions.The firm mission and goal has shaped new identity of the organization into the particular art that is crafted by hand, woven with meticulous care. The symbol of craft represents gracefulness of SEACHA as a weaver of prestigious cultural heritage. The 10 filaments in different colours represent 10 countries in ASEAN that are woven together in harmony. Only when the difference becomes a beautiful diversity, the heritage will continue to live on.