ARAYA

Simplify Maturity

Growing to become a favourite “Household Fashion Brand” ARAYA is a popular fashion brand for women, majority in working classes and modern housewives. Designed with simplicity at heart, the brand’s apparel is a casual wear yet stylish, perfect for everyday look. While the logo reflects the brand’s personality by simplifying the structure of its alphabets, the delicate meaning lies in the letter A that is designed to be a simple form of arrow head shooting to the sky, conveying clear message that Araya is aiming to become a ‘household fashion brand’ that every wardrobe holds dear.