THAIOIL

60th Anniversary of Thaioil Bonding Human Life

Through all 60 years, Thaioil has always been an infallible force behind Thailand’s energy security. And with an aim to be a leader of fully integrated refining and petrochemical company in Asia Pacific, Thaioil needed to transform itself to strengthen their bonds with people and communities. Such transformation was conducted, first and foremost, through corporate communication. From close relations with stakeholders and between internal departments, the brand’s conversation would then expand more inclusively to cover the lifetime bond that the company has with the nation and its people. Under the concept ‘Bonding Human Life’, we symbolised the chemical bond of a molecules as the company’s logo, and strategically placed them upon the numerical shape of 60. Three nodes of the molecule represent three essential cores of the business that were bonded together; Thaioil itself, the society, and the environment.