ROBINHOOD

From outlaw hero to trustworthy platform

Derived its name from the most famous yeoman of 14th century, “Robinhood” has transformed itself overtime from folklore to books, and movies, and now to delivery application platform of 21th century. Originally created as part of a Social Corporate Responsibility of SCB group, Robinhood was designed, built, and operated for the just benefits of all parties; which are users, sellers, and riders. The creative challenges of the brand identity was to extract the fair character of the outlaw hero while maintaining the firm authoritative of its mother company, SCB. Therefore, a bycocket hat with a feather were used as the logo; and righteously so, its key colours remained in the same hue as the SCB group, serving as a reminder that this beloved honest brand is a thoughtful gift from the big business organization to its customers far and wide.