BANK OF THAILAND

Simply Reliable for All

Taking into consideration the diversity of website users and demands to access different information – whether it be the general public, financial institutions, mass media, university students, or academicians – as well as the massive quantity of website information, the heart of the designing of the website of the Bank of Thailand (BOT) was therefore to simplify such complexity. The appearance of the website and the pattern of usage need to be simple to understand and user-friendly. At the same time, the website has to reflect the identity of the bank as a reliable institution, and the corporate value of the bank which is to stand upright, foresee, stretch out the hands, and be down-to-earth.