PTT OR

Market Debut of the Betterment

The PTT gasoline station is an all-time favourite stop for just about everyone in Thailand. For not only filling in gasoline for various types of vehicle, the place are always packed with shops and activities that can fulfil traveller’s many needs. Yet it was not known to many that this is one crucial business inventory of the great PTT group itself, called PTT Oil and Retail, or OR for short. With its first year debut as public company, the big challenge for designer team is to communicate not only the prominent potential of the company to reflect its ultimate credibility, including every OR’s business coverage big and small; but also the growing business opportunities for all stakeholders in the long run.The book cover is always initially the first impression; therefore, we emphasize the stability and the solid identity of the institution by placing corporate logo outstandingly on the cover. And because of the logo’s wise and clear design, any viewers can grasp the very idea of what OR is and does at first glance. While aiming at communicating the 4 betterment services of the corporate, the graphic visual of the book was designed to also present the ‘people’ that is a real driven force behind the business eminence. For we believe people is always the most substantial foundation that can best reassure all stakeholders of the true stability of the company, especially in its first year of entering the public stock market.