KBANK

From Waste to Wealth

With the resolute determination to prioritise environment and energy conservation, Kasikorn Bank has embedded in its strategies a clear purpose to achieve this certain goal. Thus, the Bank’s New Year Gift was set to be designed under the big concept of environmental sustainability with creativity for innovation, to reflect the bank’s leading position as a financial innovator. Dining Table Mat Gift Set has its inspiration from the artist’s painting of rice ears. The bundling up and weaving together of the rice symbolise the unity, the friendship, and the integrity between people; ultimately to thrive together towards the future.To elaborate the important of sustainability, the gifts itself were made of recycled plastic bottles according to the process of ‘upcycling’ which is to transform the old materials to be the new valuable materials entirely. This New Year Gift Set would pass along prides to the receivers as they themselves can also take part in the environment protection just by using it, and hopefully would help inspiring people to create more actions of sustainability in Thailand.