Brand Communication Strategy
and Integrated Design
and Integrated Design
The main interest of a business person is the earnings results, but designers who are interested in business focus instead on the theory of thinking process
The Anniversary of any long history organizations are always worth manifesting. Thailand Post’s stationery giftset for its 125 years anniversary, tells the story of the Thailand Post’s evolution from its establishment until today. Accounts on the transformation of postmen’s uniforms, postboxes, post office vehicles, post offices, stamps and daily stampings, all are told through the different stationery pieces, and all create such a merry mood that even we, the designers, feel into it. Apart from the stationery gift set, other gifts designed particularly for Thailand Post strongly reflect on the services of the company. These include a printed cloth bag which comes in the shape of an envelope and when unfolded shows a letter pad design; a notepad in the form of postcards; and book marks representing miniature postboxes that have been used since day one until now.
KASIKORN BANK GROUP, as the leader in financial services and management, offers this New Year giftset to CEOs of leading business organizations. After much consideration and care, it is through this gift that the company feels it best expresses its wish for these important individuals to receive the ‘Ultimate Wealth’. Greater than any other wealths, the Ultimate Wealth brings both good health and inner happiness. With this in mind, the gift comes in a colorful cotton box filled with various natural products such as unmilled rice, herbal teas, organic coffee, an aromatic tea pillow, a CD of soothing music and a diffuser, all with the warm wishes of KBANK, all become a bond that binds ever more a knot of loyalty.
In purpose of promoting the project ‘Trade Partner’ of Thailand’s Department of Export Promotion under Ministry of Commerce, fine crafted pattern are created on coffee cup that resembles the Thai ancient art of embroidering flower; to reflect the great alliance formed by Thai and foreign entrepreneurs. To gather many different kind off lower and to string them together so that it becomes the delicate piece of art is similar to the gathering of multi-nation entrepreneurs which becoming the certain way to success. The coffee cup set with flowering pattern is as well accounted as a warm welcome to all tradepartners coming to join the project. This is the communication means designed to reflect the very message efficiently to the receivers by modifying the original Thai tradition into signs of friendly welcoming in a very Thai cultural manner.
True loves the New Year gift to reflect the Core Value of the company. By telling stories about conscious provoking in an environmental matters and reflecting the leading rolein convergent and enabling lifestyle, the gift is then designed under the umbrella idea of “Together Today for a Better Tomorrow”. The gift is created mainly to suit the receiver’s lifestyle but never miss to maneuver the idea of environmental matters, in order to enhance Brand Imageas the convergence service whose caring is not only for the good of the company but of the environment as well.
The need of alternative energy has long been reckoned as one of the most urgent agenda for mankind. ‘Responsible Energy’ therefor becomes a great concept that Shell would like to pass on to its clients and partners as a New Year gift. The need to be in responsible for the society and its environment is doubtlessly the bold act of virtue. To emphasize that very concept, Shell's 2010 gift comes out as a set of battery charger kit or a water powered clock. The gift conveys the message that Shell is continuously responsible for society and environment. And for the designers who are also particularly obliged to the world, feel as well the sense of pride working for this project.
‘Trust’ cannot be seen by all eyes but hearts. And can only be proved genuine through times. Through its long-term experiences and specialization within the field, SCB Private Bank emphasizes strongly on enhancing customers’ confidence and trust towards its institution. Its 2009 New Year’s gift set for high-end clients, there-fore, combines both senses of ‘luxury’ and ‘trust’. The Encyclopedia of Trust, an antique-style book, which tells the story of ‘trust’ in different aspects using punning techniques and typography, was therefore designed and produced for this specific occasion. After reading through the book, clients end the book to much surprise finding a tailor-made stationery set that has been made special for them.
New Year gift set from KBank is an effort to transfer the concept of Corporate Business Banking, which is ‘T H I N K’ or Think through, In Novative, Keep commitment; through tangram and stationery. Each piece of the gifts represents each thinking process that leads to endless success, and thus become another precise and effective form of communication about Corporate Value which can create a deep comprehension for the organization. When there is a good explanation, the receivers are clearly understand and therefore build up Brand Awareness towards the real meaning and real value of the organization.
True happiness is much greater than just figures in a bank account, especially the happiness that comes from being together as a family. Therefore, the Mungmee Sri-sook table set was specially designed and created exclusively for its premium clients. The gift set represents physical happiness (Mungmee) and inner happiness (Sri-sook) that KASIKORN BANK GROUP Private Banking offers to its clients.
Selected gifts of tea, cookies and jam are attractively packed with 4 different wishes to communicate to thereceivers that CPN has 4 groups of department stores which are CentralWorld, CentralPlaza, CentralTown and Central Festival. All these 4 groups offer 4 different lifestyles reflected in tones, manners, designs and even the flavors of tea, cookies and jam.
After being a leader in Retail Development business for 30 years, it is now time for CPN to become a world leader in a business of Shopping Mall Management and Development. Therefore CPN needs to announce this major ‘Transformation’ through IT gadget gifts that can enhance the trust in modernity that people have in them, and the readiness to always transform themselves for a customer’s greater good. This includes the calendar designed to play with word ‘transform’ by transforming itself into some forms never yet seen before as a calendar.
To express the Brand Image as one of the organization that provide various services for Thai people since the beginnin gage of this society, the New Year gift set therefore is designed after the well analyzed process, to reflect the variation of Thailand’s postal service. The outcome are as many as the photo album designed for collecting and sharing impressive memory, and the POST cups that can be a daily useful to Thai people just like Thailand Postal Service.
Celebrating the 90th anniversary of Chia Tai, the original founding company of CP Group, a gift set for this special occasion is meaningfully presented conveying the concept of “Where Quality Food Begins”. The gift set consists of a shovel and a watering can made from casting tin coated with gold, beautifully placed within a book giving a sense of history and presence, as a token of our commitment to every trade partner.
Business success and happiness in life are never parted when comes to destination to which CPN aims to go together with all clients. This philosophy has been proved over and over again along the way, creating the reliability firmly in client’s perception both locally and internationally. This 2013 Gift Set is compiled creatively of the power bank to boost up your everyday energy, the carry-on radio, and the neck supporting pillow; to represent healthy and jolly part of our lives. All are placed perfectly into the recycled paper box with easy handle, and dash in with a gimmick of neon-colored key graphic representing CPN’s strong character of lifestyle and fashion leader.
The most determined promise always leads to a key mission. For EastWater, it is to manage water resources of eastern areas into highest achievable profit. With integration of practice and science, the industrial as well as agricultural sector would always be succulently supplied. For the 20th anniversary of determination, this witty gift set with various color tones, visions, and paper techniques; is designed simply but creatively for practical utilizing, and supporting the whole ideas of partnership between EastWater and its clients.
“Business opportunity is always open wide to those who are ready.” In any deals of life; what makes it smooth even with obstructions, is the performer’s readiness at all time. As a gift, Kbank SME carefully put together various accessories for your smart device; to ensure any of your ongoing business go smoothly and refine. Power bank, charger kit, leather cord to set it all in well order, because you are supposed to be ready every single day.
With the desire to continue the legacy of good deeds that has been passed on from generation to generation, KASIKORNBANK has created a table accessories set made of silk comprising placemats and serviettes meticulously embroidered with the initials of customers and placed side by side with unique patterned napkin rings. This meaningful gift set serves as a promise representing the memorable moments together spent dining among companions.
Think of it as a game, financial investment would definitely be chess. Some gain, some loss, while pressure and risk are inevitably high. But that was before KSecurities are introduced. Now all rules are re-written. The investment is supposed to be, by all means, for happiness. Therefore, KSecurities investors are offered not only special privilege but also the entertainment of life. Welcome Pack Gift Set is here with the smiley knight unlike all other chess. For those gambler souls, the base of the knight is designed with falsetto function to stir up little excitement during tedious work time.
No matter how great, every growth begins with a tiny seed. Golden Growth Kitchenware Gift Set which consists of The Golden Tree Spoon Set, The Rice Spoon set, and The Glass Set; are designed to reflect the delicate process of growing up together of K Bank and their precious clients. From the little seeds of rice to ripen golden spike, K Bank would always stand tall and grow up gracefully and exclusively together with clients.
This nature-friendly gift was designed to establish a strong sense of environmental and social responsibility through 3 main icons of the company’s mindset. Rethink – Adapt your thoughts to create more concerns for nature Remind – Build an awareness of environmental causes Renew – Recycle to achieve greatest benefits of things.
Under theme of ‘Along the Way besides You’, Toyota Leasing would love to express their gratitude to all partners and clients of 20 years altogether. The thoughtful gift set comes as a radio in a shape of Toyota Camry car. Featuring up-to-standard functions and sound quality, the coach body made of cherry wood creates simplicity in feeling, yet riding in great details. Apart from this, we also design magnet gift set for event’s guests in a shape of collectible four car models, made of crafted wood, and laser engraved on the skin the theme message of trusting and marching into the future together.
Transforming dreary daily product to be the trendy one was the heart of this designed gift. We filled in patterns and signs that imply to concept of Growing Together. The oblique line represented growth, the graph line represented the measurement of it, and the plus signs represented the multiplied growth. Key colors here were also of corporate identity. The wisdom quotations were fine selected to inspire the growth of business
One philosophy of Growth is absolutely to grow together. The deep rooted vision of KTB is to grow together with clients. And therefore, "Your Growth Is Our Pride" was well written as a tagline for a gift set. To support everyone to grow together, the gift compiled the tools to grow in a plenty of manners, such as the wisdom quote book to inspire the will to success, glass pen, crystal-made clock, crystal-made card box, crystal-made key ring, crystal-made paperweight; all to be supportive of client’s success.
The tagline for the aroma gift set was "Your Happiness Is Our Success". To successfully plant for the client the happiness, an ease, and a confidence, was the success of the company as well. Humidifier, or aroma maker, fragranced candle, blossoming aroma diffuser, cushion pillowcase, wisdom quotations, musical CD; all were destined to help easing the mind from any troublesome matters, and creating an intimacy of caring and well wish between company and the clients.
The very heart of multi corporate business banking is to create the co-operate connections between bank and its clients, which eventually leads to sustainable growth, wealth, and endless relation. We portray this meaningful theme into a collection of kitchenware. The set of 8 plates conveyed delicate patterns reflecting thoughts on life, success, corporate, society; of when were set in orderly fashion, would manifest the endless pattern of infinity.
THE POWER OF TRANSACTION To well conduct of business, which leads to success in various fashions; one must learn to be ‘multifunction’, in order to adapt and multiply the ability to fit best with any circumstance given. Kasikorn’s gift set was designed to represent this very idea through a set of multifunction vase. Not only been able to adapt itself to many usages; each elements used were also meaningful as the rice spike engraved on metal globe is meant to represent the gracefully growth, and the water wave patterns on glass vessel representing the water that nurtures the land.
No happiness greater than gaining great health. Gift Set from MBK group were a combination of health friendly products such as rice, packed with purely good intention in a dark colored wooden box; only to make the receiver smile and just simply have a brighter day.
120 years of energy solution for better living has reflected through Shell’s Power Bank Gift Set that meticulously put together its core concept to shape the future of energy and its sense of innovation. Composed from petrochemical materials with an iconographic twist, this power bank gift is truly represented the true source of energy that drives our lives socially, economically and essentially.
New Year Gift Set under heartfelt thought of ‘Care & Share’ was designed especially to share happiness and care. Our selected based material whether be fabric or real wood, are made out of cork. With admiration to the quality and character of recycled material, we created sets of travel suitcase, umbrella, and even the coffee cup’s heat preventer. Interestingly, these can inspire the art of caring for each other, reflecting the core intention of True Greenovation.
True always move forwards with creativity while expressing the significance of environmental conservation. This year, under the concept of ‘recycle’, waste materials regain their value in the form of a gift set – a surprise that is sure to put a smile on the face of the receiver. Scraps of wood are made into a clock and tires become an important component of a shoulder bag. With their newfound value and possibilities, these materials are revived and transformed into a true and unique surprise for their recipients.
Calendar is one of the most effective ways to build brand awareness. When the concept of calendar and shopping bag are put together, people will be reminded of the brand when they go shopping.
It may sound like a Japanese name but actually “Saisuda” is a Thai beauty salon of a famous professional hairdresser whose name is familiar among beauty-loving elites. The hair salon is located in a specific area in Thong Lo called “Little Japan”, a large community of Japanese people in Thailand. Our team created brand awareness in the target group by using one thousand dolls, each one with its own hairstyle, created all by Saisuda team. The dolls are packed into boxes and for a pure surprise, delivered to the mailbox of target group customers.
Krung Thai Bank’s gift set is designed to communicate blessing through this bottle and glass set, symbolic of growing towards success in the same way water in a glass continues to fill us with happiness and represent prosperity. The key visual design of a phoenix spreading its wings within a circle, horizontally and vertically, represents infinity—words of well wishes for infinite growth and success. The phoenix can be compared to the Vayupaksa bird—the logo of Krung Thai Bank.
The Krung Thai tea set is designed to create inspiration for happiness and success, and convey the message that KTB is always by your side in every story of growth towards success. The key visual design—a phoenix curling its wing in endless flow—conveys the positive meaning of “infinite growth”. The packaging design takes the shape of a notebook containing within it wisdom for inspiration.
This set of three vases of varying sizes closely reflects business growth. The gold pattern signifies wealth and prosperity. Vases are placed on the dark brown stand engraved with a wisdom quote presenting the idea of being better together, we will shine together—the theme of this project.
The core concept of Noble Development can be sum up into one single word, ‘Difference’.And that is what we truly need to work on. The 2010 Balloon Calendar is a result as aNew Year gift marking Noble's 20th Anniversary. The gift reflects Noble's growth, not only in size and quantity but also the creativity and design behind stylish lifestyle. A balloonitself suggests the idea of expansion and its function as a calendar expresses the concept "Be Different, Be Noble".
Since the concept of Noble Development is ‘Be Different Be Noble’, Noble’s premium therefore must be made unique and different from others. Under this concept, we choose to design a chic white/black D.I.Y clock that the receivers can design their own clock interface that would make each individual clock totally exceptional. In other word, ‘different’ and ‘noble’!
