Brand Communication Strategy
and Integrated Design
and Integrated Design
Our highest pride was to be able to serve Private Secretary to Her Majesty the Queen
and Supplementary Occupations Programme Division.
Our awareness of Her Majesty the Queen’s determination to ease the troubles of Thai people and bring happiness to them throughout the passing years gain us deep love and respect for her. Therefore, our design was created by the power of love and trust in the Queen and the gratitude to give back to her in return. Our design was highly creative, a work that will forever stay in the hearts of everyone in the company.
a project under the Foundation for the Promotion of Supplementary Occupations and Related Skills of Her Majesty Queen Sirikit of Thailand—has filled Color Party Object with much pride. The products of the Foundation are made manifest through the tradition of outstanding craftsmanship, through the expertise and identity of Thailand from the past. The products include gold nielloware, inlaid metalwork, art pieces crafted with Elytra Jewel Beetle wings, gold and silverware, the weaving of Pha Chok, Phrae Wa, Madmee, Yan Lipao and others, making a total of 15 categories. In addition to supporting careers among people with few opportunities to make a living, the Foundation helps villagers create income, creates royal masters, and trains students in villages to acquire skills and expertise. This enables them to pass on knowledge regarding the identity of the artwork in each category to society and future generations.
Busabok Mala is a masterpiece from the Royal Folk Arts and Crafts Center of Chitralada Palace. It is composed of 5 beautiful types of arts: Buprestis beetle wings, golden niello ware, silver ware and gold ornaments, carved wood, and gold and silver damascene works.
The masterpieces that were presented in the first exhibition at Anantha Samakhom Throne Hall were warmly welcomed by the public. After the exhibition, all the pieces of works have been permanently displayed there to the present time, impressing visitors with the magnificent craftsmanship of our highly-skilled artisans who still continue to use Thai traditional knowledge to produce the work of arts.
Turning opium fields into coffee fields was a distinguished mission accomplished by Mae Fah Luang Foundation under the patroness of HRH Somdej Phra Srinagarindra Boromrajajonani. The foundation was established to begin and continue the mission for the disadvantaged people in the North of Thailand, especially the hill tribe people. The first goal was to persuade them to turn from shifting cultivation and opium plantation to coffee farming. The success at that point has led to more development projects such as Mae Fah Luang Art and Cultural Park, Hall of Opium, Doi Tung and its products, etc. Designs for Mae Fah Luang must reflect its noble social mission simply and directly. Their company profile was improved to be more readable and presented in a form of a hard-cover book waiting to welcome official foreign visitors in the reception hall.
