We are now in the digital age when everything moves forward at the fastest pace, with previous fixed models for business operations being radically altered by technology, and products and services that never before existed. Communication patterns are created based on consumer demand, leading to much greater needs that have never been experienced before. A strategy for digital work and media is therefore required to stay in line with these changing circumstances based on a very real understanding about the new world.
Engagement is crucial for museums. So we combined technologies and education to enhance visitors’ engagement when created the Health Museum. Digital media like interactive walls, AR app on tablet, touchscreen kiosks and VDO displays were applied with content learning to create a new and exciting experience.
The idea behind designing the KTB Calendar App was to create an application continuing on from Krungthai Bank’s paper calendar by adapting it as a digital calendar so as to meet the changing lifestyles of users, both in daily life and businesswise. This will accentuate the fact that KTB is one of the leaders in digital banking.
The purpose of the KTB Saving App is to respond to the behaviour of keeping a record of income and expenses for the financial plans of the users, as well as promoting saving. The application has two main functions: as a calendar continuing from the KTB Calendar App, and an income and expenses record with an infographic displaying a statistical graph so that the users can easily see the overall picture of their spending.
Taking into consideration the diversity of website users and demands to access different information – whether it be the general public, financial institutions, mass media, university students, or academicians – as well as the massive quantity of website information, the heart of the designing of the website of the Bank of Thailand (BOT) was therefore to simplify such complexity. The appearance of the website and the pattern of usage need to be simple to understand and user-friendly. At the same time, the website has to reflect the identity of the bank as a reliable institution, and the corporate value of the bank which is to stand upright, foresee, stretch out the hands, and be down-to-earth.
The design and development of a website for Puey Ungphakorn Institute for Economic Research made an efficient communication channel, a task continued from the identity design, in order to provide a research space easy to access. A website is the main channel to communicate and disseminate research—the major responsibility of the institute.